SEO stands for Search Engine Optimization. It is a marketing discipline which especially focused on the search engine result. SEO assure whether your content structured in a way that search engines understand or not. SEO is all about making your website search engine friendly and understandable to the user. In this article, we cover all the field of WordPress SEO, from its keywords, to build links and marketing your website.
It is an awesome way to increase the quality of your website by making it user-friendly, faster and easier. Every day search engine serves millions of its user for searching their answer to their questions. Simply you can say that search engine optimization is a way to improve your website so that it will appear closer to the top position in the result of Google, Yahoo, Bing, or other search engines.
Before talking about the maintaining process of SEO, let’s have a look towards its importance.
Why SEO is important?
- Keep your website at the top rank in the search engine.
- It will improve the user’s experience and the usability of a website.
- Increases the trust of the user towards your website.
- It will provide good social promotion of your website like Facebook, twitter, google+ and so on.
- Useful for the smooth running of a big website.
- SEO can put you ahead of the competition.
- SEO impact the buying cycle
- Understanding SEO leads to Understanding the environment of the web.
I think you are now familiar with how much it is important to make your website SEO friendly. This article mainly focuses the beginners who are unknown about the importance of the SEO. Now you may be thinking, how to make your website SEO friendly? How to maintain SEO? Now not to worry about it. Today we also came with a list of its maintenance process. So have a look towards the list below:
Choose Right Page Title
Every page has its title. The title refers to what is in that specific page. You must choose the perfect title for your page. Since the search engine list out the website according to the title of the page. If your Meta tag text match with the search query, Google will display it there.
Always try to make your title with plain language and if it is possible then make it with most important keywords.
Links from Trusted Website
Links are taken as an important factor for your search engine ranking result. If your page contains valuable content which will be useful for others, you can contact relevant influential blogs or websites hinting them about linking to your content. Hence always try to use the link from a trusted source like Wikipedia and other for your page. It will maintain a good ranking of your website at a search engine.
Interlinking Pages on your own Website
You should keep in mind that Google can only travel through any website by following the links. So design your page architecture in such a way that user can easily travel to every important section of your website. Most of the links are included in the footer section so mainly focus on it so the user can visit your website through all links. And as a result, you can able to make your website’s good search ranking.
Use 301 Redirects for Link
301 redirects help to maintain your search equity. In this, you will only lose your 10-15% of your traffic which is normal. This step is the most significant aspect of the search engine optimization perspective. While you are changing your URL structure, you might lose your website’s traffic. In such case 301 is the only option to maintain the traffic of your website.
Add ‘Alt’ Tags for Images
Your page includes images but you have to make sure that search engine lists out your image in a top list. There are several images of the same search topic. While uploading any images don’t forget to add ‘alt’ tags. Tagging your website’s images gives you an opportunity to explain to google what the images are about. This will make the user visit your images which will increase your website traffic.
Polish your Content
Contents are a very powerful factor for any website. Great content leads to great traffic. Before starting your content firstly figure out what your audience actually looking for. After analyzing their field of interest do research on that topic and then only go through your content. This will attract your audience towards your site.
Suitable WordPress SEO Plugins
Likewise, to get a good ranking of your site, you should choose the right plugin which will help to maintain your SEO. There are several SEO plugins available. Some of them are free and some are premium. Both of them are awesome but premium offers you some additional services. Among all those plugins we mainly recommend you to use Yoast SEO or All in one SEO pack. Both are very useful. You will have a great experience and make your website traffic high.
Suitable Header Tags
Header tags are responsible for providing structure and context to your article. Each of your headers should clearly reflect information about its paragraph. Always use H1 for your article topic which says what the article is about. H2 will be used for topic headings and similarly, H3-H6 will be used for the subheadings. Try to use only one H1 in your article page.
Sitemap on your Website
Sitemaps help to make clear architecture that make crawl bots recognize all of your pages. If your site architecture is not clear, search engines will miss pages on your site which leads to the decrement of the search engine position.
Furthermore, there are some additional things which you have to keep in mind to make your website SEO friendly.
- Make your URLs user-friendly.
- Never make duplicate content on your page.
- Make your website compatible with all size of devices.
- Optimize your images.
- Try to answer to the visitor’s comments on your website.
- Focus on internal linking.
- Avoid keyword stuffing.
- Include one primary keyword in your page URL.
- Create a short and sweet title-tag for every single page.
- Use meta-description to present your brand better.
- Last but not the list place your keywords in headlines, subheadings and anchor texts.
Finally, you are done with a proper guideline to make your website user-friendly. With the above process and guide, even beginners can make an SEO friendly website and can maintain a top rank on the search engine.
In case you go through any types of problem we can comment us your question and queries. We assure you to answer all of your questions. For more information and more interesting article keep visiting our website.